23 Content Ideas For When You Feel Stuck
Running out of things to post about this month? Here are 23 content ideas that you can steal for your business this month. These topics are tried and tested, proven to gain engagement, and versatile so you can adapt it to your business no matter what industry you’re in. We also explain why they work and how you can leverage them to reach your goals.
ALSO, these are topics, not specific content pieces, so you can replicate them every month! Just think of a new spin to answer the question and experiment with different post formats such as reels, carousels and graphic artworks and you’re set for the next few months.
About You
Who we are - What sets you apart from your competition? Take a minute to introduce your business and clearly describe your unique selling proposition (hint: check your social media strategy!)
Your mission - Why do you do what you do? This is the main thing that drives customer loyalty. Make sure you are clear on your mission and your customers are too.
Team - People love following people but hate following brands! Introduce yourself or your team and give some fun facts that will help personalize your brand and show off your personality. If your brand is in a more professional space, use this topic to highlight your team members’ experience and expertise.
Workspace - Whether you have a desk at home or a full on factory, people love a behind-the-scenes peek of where the magic happens.
Fun Facts - Think of interesting things about your business that might be worth sharing. What does your name mean?
History - Is there a funny story about how you got started? Funny or inspiriting anecdotes help your followers to form a connection with you and your brand.
About Your Products
Products & Services - Straightforward, but it gets the job done. People can’t buy what they don’t know about! List your services or highlight some of your best-selling products.
Process Videos - Show a timelapse of you creating a product, packaging up an order, or delivering a service. This also gives your audience an idea of what goes into your products, how much time and effort it takes to make them, and it shows off your skills.
Unique Selling Proposition - What makes your product or service different from others? Show it with a chart or a video testing this or proving it.
How to - Is your product or service uncommon or complicated to use? A how-to carousel or reel would be beneficial for your potential customers. You can also think about tips to help your customers get the most out of them.
Benefits - Highlight some of the key benefits customers can expect when using your product or service.
Social Proof
Reviews - These are powerful ways to show the effectiveness of your product or service! Choose some heartfelt reviews from your previous customers or clients. The more specific and authentic they are about what they love, the better!
Before and After - Show photos or illustrations before and after using your product and let the results speak for themselves!
Influencer Partnerships - Is there a page or influencer that your target audience looks up to? Partner with them to not only get more exposure among your ideal customers but also gain some brand credibility.
Pain Points - Address one of your customers main points. What problems do your products/ services solve?
Your Industry
Bust a Myth - What’s a common misunderstanding when it comes to the nature of your business? How can you leverage that to trigger sales?
Answer FAQs - Answer some questions that might make someone hesitant to purchase your product or service.
Weigh in on a Topic - Is there a topic that’s being discussed within your industry? Weighing in can attract your ideal customers while also pushing away people who might not share the same beliefs as you do.
Tips - As an expert in your field, what nuggets of wisdom can you share with your audience? This will help you position yourself as a thought leader in your industry and foster trust.
Fun Posts
News - Are you launching a new service or product? Create a teaser post or think of a creative way to break the news.
Promotions - Create an exclusive promotion for your followers that will help trigger impulse purchases and also give followers a reason to follow along with your brand online.
Giveaways - Run giveaways with simple mechanics to boost your following while also getting your product/ service out there. Chances are, if the winner loves it, they’ll be a loyal repeat customer.
Celebrations - Is there an international event going on that you can post about? It could be as big as Christmas or as small as international pancake day. Find celebrations that matter to your target audiences and put your own spin to it. Skip the generic “Happy Labor Day” post but think of how you can incorporate your brand or values within your greeting!
We hope that inspired you to create amazing content this month!
Still need a little help? Find out how Small Social can help your small business thrive! Jump on a FREE consultation call with us by clicking here!